It will also be thicker and will absorb more total liquid. ​​All else being equal, higher GSM towel have more more microfiber, and are therefore more expensive. Although many marketing companies will have you believe that higher GSM is better. So a 300 GSM material can vary in weight between 291 and 309 GSM. ​​When we do quality control (during and after production) we weigh the material to make sure that it meets the target GSM (within tolerances). ​​When we design a new product we have a GSM target depending on the products use, the weave, and the required cost. It is also a standard (one of many) upon which different materials are compared. ​​It is a bench mark specification to meet production manufacturing requirements.

What does GSM mean in fabric? GSM stands for Grams per Square Meter ( g/m 2). It is the weight of the fabric if you take a sheet of material which is one meter by one meter square and weigh it in grams.